Principles of Hospitality Marketing
Academic Level:
Undergraduate
Department:
Hospitality Management
Subject:
Hospitality Management
Prerequisites:
None
Corequisites:
None
Credits:
3
The student will gain an understanding of the marketing function in the field of hospitality. Emphasis is placed on marketing, planning, generation and use of marketing information, segmentation, positioning and the development and use of specific marketing tools. The course also covers areas such as menu design, advertising, sales and promotion, merchandising, personal selling, and the use of external advertising media.
